| The Market: |
Chocolate and confectionary are a major industry in Libya and we have seen recently virtually thousands of new business that are associated with this sector either as properly set-up businesses or as privately-owned and family-run enterprises based at home.
To maintain good quality of goods associated with this industry and provide all
the main and complementary equipments and tools that are essential to ensure the
proper development of this sector in Libya, exhibiting at this fair will enable
you reach a new young but fast-growing market that is destined to grow even more
in the next few years as Libyan opens to the outside world and embraces
international flavor of the enterprise industry and free market economy.
So, it goes without saying that being part of this event will be hugely rewarded
and will contribute to helping you set a good foothold in this emerging market
through one of its most vital industries that is likely to grow considerable in
the foreseeable future.
Nice
Chocolates are not just sweets we eat, they are a token of love through which we
show our guests, relatives and friends how much they are dear to our hearts and
tell them in a way that they mean a great deal to us and that we care for them
very much.
In the turn-up to Exhibition, we roll out a strong, eye-catching and closely
targeted marketing campaign that reaches all visitor target groups throughout
Libya and Surrounding region.
The campaign includes the following:
Advertisements in appropriate trade journals.
Closely targeted direct mail shots for potential visitors.
An active website.
Free admission tickets for exhibitors' customers.
Street bill boards.
Direct mail.
Flayers.
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